Healthy, vibrant hair starts with the right care.
Redefine*
OUR MUST HAVES
Get to know the series
Keratin Series – Strength, Flexibility & Shine Boost
Argan & Flaxseed Series – Moisture, Softness & Post-Treatment Repair
Jojoba & Coconut Series – Frizz Control & Curl Definition
Lavender & Rosemary Series – Scalp Care & Balance
Argan & Flax
Argan & Flaxseed Series – Natural Texture, Deep Nourishment, and Radiant Shine
The Argan & Flaxseed series by Redefine combines the perfect blend of nature and technology, featuring advanced formulas enriched with two powerful ingredients: argan oil and flaxseed. Together, they create a groundbreaking haircare experience that revitalizes hair from root to tip.
The Power of Argan and Flaxseed
Known as "liquid gold," argan oil is celebrated for its ability to nourish and enrich the hair with essential vitamins, antioxidants, and fatty acids. It smooths the hair’s texture, reduces frizz, and delivers a brilliant shine. Alongside argan, flaxseed strengthens the hair fiber with its high content of omega-3 fatty acids and essential proteins, enhancing elasticity and flexibility.
Results You Can See and Feel
Consistent use of the series provides deep hydration, strengthens the hair, and leaves it soft, healthy, and radiant. Free from harmful chemicals and suitable for all hair types, the Argan & Flaxseed series offers an advanced care solution for dry, frizzy, or dull hair — giving you the ultimate haircare experience.
Redefine – Hair You'll Fall in Love With, Every Single Day
With a commitment to quality and accessibility, Redefine brings professional-grade products into your home, without compromising the health and beauty of your hair. The Argan & Flaxseed series redefines softness, flexibility, and shine — because you deserve nothing less than the best.
Curly Hair
Jojoba & Coconut Series – Control, Nourishment, and Moisture for Curly Hair
Curly hair needs the perfect balance of hydration, control, and definition — and the Jojoba & Coconut series by Redefine delivers exactly what your curls crave! With an innovative formula that provides deep nourishment, softness, and full curl control, this series is specially designed to reduce frizz, lock in moisture, and maintain a natural, polished, and radiant look.
The Secret to Perfect Curls – Jojoba and Coconut
Jojoba oil mimics the scalp’s natural sebum, strengthening the hair fiber and preventing dryness, while coconut oil penetrates deeply into the hair shaft, softening it and enhancing elasticity. This powerful combination creates defined, structured curls free from static, leaving hair healthy, soft, and full of life.
Curly Hair Care – Effortless Curl Control
Curly hair tends to lose moisture more quickly, making continuous nourishment essential for keeping it soft and vibrant throughout the day. The products in this series strengthen the curl structure, add natural volume, reduce frizz, and maintain a lively, radiant appearance.
Redefine – Professional-Grade Haircare for Curly Hair
At Redefine, we are committed to providing advanced solutions for every hair type, with a strong focus on quality and accessibility. The Jojoba & Coconut series is the perfect choice for anyone seeking curly hair products that offer the ideal blend of control, moisture, and shine — without heaviness or greasiness.
Keratin
Keratin Haircare Series – An Advanced Solution for Strength and Protection
Every day, our hair is exposed to various damaging factors — from heat styling to environmental influences like humidity, pollution, and chemical treatments. The Keratin series by Redefine is designed to provide your hair with professional, intensive care that helps repair, strengthen, and preserve its health over time.
What Is Keratin and Why Is It Essential for Hair?
Keratin is a natural protein found in hair and skin, responsible for maintaining strength, elasticity, and overall health. Over time, exposure to environmental stressors and chemical treatments can deplete the hair’s natural keratin levels, leading to dryness, breakage, and loss of shine. This is where keratin hair products come in — restoring this vital protein and helping to repair the hair fiber.
The Benefits of Keratin Hair Products
Regular use of keratin-based products helps replenish the hair’s natural moisture, leaving it soft, elastic, and smooth to the touch. Keratin treatments also strengthen the hair structure, reduce split ends, and maintain a sleek, glossy appearance over time. If you’re looking for a solution for weak, dry, or frizzy hair, keratin products are the perfect choice for you.
Professional Care – Every Wash
Redefine’s Keratin Haircare Series combines advanced technology with high-quality ingredients, allowing you to enjoy deep, professional-level treatment at home — without the need for expensive salon visits. With innovative formulas that deliver visible results, every wash becomes a luxurious care ritual and a step closer to healthier, stronger, and more radiant hair.
Experience the Power of Keratin and Elevate Your Haircare Routine with Redefine.
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Leave-In Hair Mask
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THERAPEUTICE
Lavender & Rosemary Series – Balance, Refreshment, and Care for a Healthy Scalp
The Lavender & Rosemary series by Redefine was specially developed to provide the hair and scalp with a deeply nourishing and balancing treatment. Its unique formula, based on a powerful blend of natural, antibacterial oils, works to improve scalp health, soothe irritation, and strengthen hair roots — helping you enjoy stronger, more vibrant, and radiant hair.
The Power of Lavender and Rosemary
Lavender is renowned for its soothing and restorative properties, helping to reduce scalp irritation, inflammation, and itchiness. Rosemary, on the other hand, balances oil production, stimulates blood circulation to the hair roots, and strengthens the hair fiber. Together, these premium oils create a strong, healthy foundation for the hair, promoting vitality while helping to prevent common scalp issues like dryness or excessive oiliness.
Balance and Wellness for All Hair Types
Whether your scalp is sensitive, oily, or dry, the Lavender & Rosemary series provides professional care for every hair type. Designed for regular use, the advanced formulas deeply nourish the hair, deliver a refreshing sensation, and leave a pleasant, natural fragrance.
Redefine – Professional Care for a Perfect Hair Experience
At Redefine, we are committed to innovation and accessibility, offering advanced solutions for healthy, vibrant hair. The Lavender & Rosemary series was thoughtfully crafted to deliver optimal scalp balance, using powerful ingredients that nourish your hair from root to tip.
