Matcha is not a trend, it's much more than that!
Normal to dry hair:
Matcha revitalizes hair lacking moisture, gives it natural elasticity, and helps balance dryness without weighing it down.
Dyed hair:
Matcha maintains color durability over time, strengthens hair weakened by color treatments, and helps prevent breakage and thinning.
Hair after straightening:
Matcha strengthens chemically processed hair, helps maintain a smooth appearance over time, and balances dryness and sensitivity that occurs after straightening.